This page is about the actual tool we call the Stakeholder Awareness Program or the StAP for short. The document you can download helps the user to designf a stakeholder awareness program. This can range from a simple workshop to a series of scans and more intense interventions; it depends on the desires and resources available, as well as the amount of work needed to prepare the organisation for doing IGL.The report details the Stakeholder Awareness Program (StAP) of the SILVER project by providing a
series of organizational interventions (campaigns) designed to raise awareness about and lay the groundwork for intergenerational learning in the workplace.

The report is organized into five chapters, with the introduction providing an overview of the SILVER Project and StAP, and the reasons for and potential benefits of implementing IGL and other measures to manage the demographic change in the workplace. It also provides a brief description of the factors and issues that often make designing and implementing a StAP the necessary predecessor to IGL.

  • Chapter 2 takes the reader step by step through the general design of the StAP campaigns. It describes the application domains (2.1), general points that are necessary to be taken into account (2.2) as well as the phases of designing a StAP intervention (2.3). It describes the contents of the design process (the what).
  • Chapter 3 is a guide to the implementation of both the preparation for and the design of the StAP (the how to). The chapter is structured along the phases that were described in chapter 2. It explains the means of realizing the steps in the design process and provides examples of particular components of the StAP interventions. For instance, the contents of a level-of-awareness scan are provided in detail within the description of phase three (3.2). Additionally, the means for tailoring a StAP to a particular organization or circumstance is provided, as are numerous specific examples of StAP interventions (some of which are described in more detail in the appendices).
  • Chapter 4 provides the means for contextualizing a StAP campaign within certain countries and sectors. Using the SILVER Project partner countries and the sectors on which they focus, this chapter offers examples of country-and sector-specific stakeholders and of the conditions for, stimulators of and barriers to IGL that can exist within different cultures. Examples of in-depths assessments are also presented. This chapter is clearly based on the research of the SILVER project partners.
  • Finally, chapter 5 provides the conclusions that can be drawn from the preceding chapters and it also offers some insight into what will be done next regarding StAP within the SILVER Project. An appendix presents materials for the actors that should support the application (train-the-trainer materials).

The complete document is available in pdf from here.